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Austin Kimm, President for Renaissance-Life, recommends: The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto

13.11.2009

Austin Kimm, President for Renaissance-Life, recommends: The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto.

The thing that had the biggest impact on my development was actually not a management book; it was a book about how to write. Because most people like me spend a lot of time on the e-mail systems writing papers, writing business papers, writing presentations. It is an important part of what we do. There was a course I went on which was a three-day business course set up by the managing director of the business I was in which was how to write. It was called "The Pyramid Principle". It teaches people how to write a sustained e-mail, how to write a sustained message. There was a phrase there: "I wrote you a long email, because I didn't have time to write you a short one". Most people just type whatever there's in their head and by the time you get to the bottom, you've lost the point. This book made everything I wrote stand out a little bit from my peers, because when they wrote it was twice as long but I got to the point much quicker. It saved me many-many hours of heartache over the years just how to write an actual e-mail or a business paper.

 

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Austin Kimm, President for Renaissance-Life, recommends: The Pyramid Principle: Logic in Writing and Thinking by Barbara MintoThe Minto Pyramid Principle textbook explains in detail the entire thinking process that should precede writing. It has become a standard text used by all of the major consulting firms, many large corporations, and some government offices. The Minto Pyramid Principle says that your thinking will be easy for a reader to grasp if you present the ideas organized as a pyramid under a single point. But that point must be directed toward answering a question existing in your reader's mind, and your ideas must in turn obey a limited number of logical rules. The trick is to make sure your thinking fits that form before you begin to write.

Source: BarbaraMinto.com

Prepared by Good2Work associate Olga Yudina

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Austin Kimm Austin Kimm
Renaissance Life, President
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