Shannon Cullum has been appointed CEO Saatchi & Saatchi Russia, effective June 1, 2008.
Shannon brings over 17 years of experience in Canada, the United States and Asia Pacific; working with some of the world’s most respected marketers and brands, including, Procter & Gamble, Danone, Kellogg’s, Budweiser, Carlsberg and Levis.
Over the past five years, with Saatchi & Saatchi, Shannon has managed account operations regionally for the Procter & Gamble laundry and Danone food and beverage businesses, overseeing Indonesia, Malaysia, Singapore, the Philippines, China and India. His passion clearly lies in emerging markets…
“I don’t think there’s another market in the world today more exciting than Russia. And I say this having worked five plus years in China and India. It’s clear that Russia will continue to grow in importance within the major global communication networks. Certainly within Saatchi & Saatchi, better servicing our clients and developing our business in Russia is one of the top priorities in the region. I’m thrilled to be here. It’s a tremendous opportunity”, says Shannon.
Simon Francis, CEO Saatchi & Saatchi EMEA says, “Shannon is the perfect leader for our Agency in Russia. His rigour, commitment to our clients’ business, and passion for great creative solutions will ensure that Saatchi & Saatchi Russia will be a truly creative force to be reckoned with.”
Shannon is joined on the Saatchi & Saatchi Russia management team by Stuart Robinson, ECD, and Lali Sichinava, COO, both whom have been with the agency for over 4 years, playing an instrumental role in the office’s incredible growth and development. Ekaterina Danilyuk, who joined recently from BBDO, rounds out the management team as the Director of Strategic Planning.
Prepared by Anastasia Nekrasova, Good2Work Editor, on June 29, 2009
